Reckitt had recently refreshed its brand identity. I received the new brand guidelines and a script and was tasked with creating a concept and design to support it. I always find it helpful to produce a mind map when brainstorming.

Getting as many associations written down has the dual effect of clearing out all the obvious, trashy ideas and revealing one or two points of interest, which can produce the spark that ignites a concept. A mind map becomes a powerful tool used throughout the storyboarding and design process to keep those concepts fresh.
One of the project's key concepts was visualising data as a sea of information flowing around the globe in wave formations and connecting to individual machines.




I knew I wanted to mix 2D and 3D animation to realise the storyboard. Moving around in 3D felt like the best solution for fully immersing in the sea of information. It would enable an exciting transition from the global level to the local level, capable of capturing the speed at which data travels to and from people's computers.
Had I the budget, I would have shot some live-action footage; however, working within budget constraints, I used Ebsynth to create an illustrated version of yours truly from footage captured on my phone. Ebsynth is software that allows you to illustrate key frames of a video sequence, which it maps to your footage. Admittedly, it did not produce perfect results out of the gate and needed some cleanup, but I was pleased with the result.




Following the concepting, storyboarding, design, illustration and animation, I worked on the sound design to bring the final video together. I truly enjoyed myself, having so much control over the project's direction and the opportunity to play with different techniques. It was a fantastic project, and I am proud of how it turned out.