I created this video for the Titanium Dioxide Manufacturers Association, which had already prepared a script. As is sometimes the case, the script was rather long, around five minutes in length. I persuaded the client to allow me to edit their script to tighten the message and shorten the length. The TDMA had a rather large task force assigned to review this project, and it became clear at the scripting stage that the approval process would need some careful management. We decided to use the storyboarding phase of the project to sign off the script so that it would be easier to visualise how my reworked script might play out.
I usually make quick sketches for my storyboards. However, I increased the fidelity of my storyboard roughs for this project to ensure they were as clear as possible and easily understood.
When I delivered the storyboards, I supplied the client with some style frames to allow them to visualise how I would bring them to life. When the storyboards were approved, I created designs for every frame. The illustrations I created were bespoke for this project. The client shared a video for reference to help dictate the style. I took care with the illustrations to maintain a consistent style across the animation and accurately depict various protective equipment items.
The animation is relatively long (judged by my short attention span), so I took care to pace the animation effectively. It is fast enough to maintain interest without causing fatigue, with a focus on attractive transitions and a smooth flow.
The challenge of a large group of stakeholders was a wonderful test of my process. It highlighted the importance of the different stages and how they contribute to communicating ideas, managing expectations, and enabling an enjoyable creative experience for everyone involved.