neil lawson – motion design

Arc Fitness



for the record, i really do not like the ‘video scribe’ style of video; however, when asked to work in this style i challenged myself to rise above some of its limitations and produce something that had a bit of soul and some personality of its own.

i loved working with Arc Fitness, a wonderful charity that supports people overcoming drug and alcohol addictions. they created wonderful scripts and gave me free reign to doodle my heart out and bring them to life. my favourite elements are the washing machine and the tattooed arms.